Indian Hotels Company (IHCL) has announced that its iconic brand, Taj, has been rated the World’s Strongest Hotel Brand 2022 by Brand Finance. The ‘Hotels 50 2022’ annual report by the world’s leading brand valuation consultancy recognizes the most valuable and strongest hotel brands across the globe. Post Covid era, hotel industry is also booming. Lets have a look at Top 5 Strongest Hotel Brand Ranking in India.
Top 5 Strongest Hotel Brand Ranking
Taj Hotels is a chain of luxury hotels and a subsidiary of the Indian Hotels Company Limited, headquartered in Mumbai, India. Incorporated by Jamsedji Tata in 1902 the company is a part of the Tata Group, one of India’s largest business conglomerates. The company employed over 20,000 people in the year 2010. Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating.
Premier Inn is a British limited service hotel chain and the UK’s largest hotel brand. With more than 72,000 rooms and 800 hotels. It operates hotels in a variety of locations including city centers, suburbs and airports competing with the likes of Travelodge and Ibis hotels. Premier Inn received an overall Brand Strength Index of 88.9 out of 100, with a corresponding AAA rating.
Meliá Hotels International, S.A. is a Spanish hotel chain which was founded by Gabriel Escarrer Juliá in 1956 in Palma de Mallorca. The company is one of Spain’s largest domestic operators of holiday resorts and the 17th biggest hotel chain worldwide. Meliá received an overall Brand Strength Index of 82.9 out of 100, with a corresponding AAA- rating.
NH Hotel Group is a Spanish multinational hotel company headquartered in Madrid. Company operates over 350 hotels in 28 countries, currently under the Anantara, NH Collection, nhow Hotels, Tivoli, NH Hotels, Elewana Collection and Avani brands. The company is a subsidiary of a Thailand hotel group, Minors International.NH Hotel Group received an overall Brand Strength Index of 82.0 out of 100, with a corresponding AAA- rating..
Shangri-La Hotels and Resorts is a multinational hospitality company. The brand was founded in 1971 Kuok in Malaysia by tycoon Robert . The company now has over 100 luxury hotels and resorts with over 40,000 rooms in Africa, Asia, Europe, the Middle East, North America and Australia. Shangri-La Hotels and Resorts received an overall Brand Strength Index of 81.6 out of 100, with a corresponding AAA- rating.